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Merger expands bladder control offerings.
April 13, 2009
By: Karen McIntyre
Editor
Home Delivery Incontinent Supplies Co. (HDIS), a leading direct-to-consumer supplier of bladder control products in the U.S., today has acquired the assets of Best Buy Healthcare. Financial terms were not disclosed.Best Buy Healthcare is a major direct-to-consumer supplier of home healthcare products, including urological supplies, aids for daily living and mobility products, as well as incontinence products. With the addition of the Best Buy product lines, HDIS will become a broader one-stop shop for consumer health and wellness products. “Joining the Best Buy brand with HDIS allows us to achieve two of our primary strategic objectives:First, building our core incontinence business by pulling together key channel leaders, and second, adding new product lines in senior home healthcare, a high-growth market,” said Bruce Grench, president of HDIS.“It also furthers our commitment to serving individuals with special healthcare needs and their caregivers.The Best Buy brand has always been synonymous with excellent service and true caring for their customers.” HDIS and Best Buy Healthcare intend to leverage their common core competencies in database marketing and customer relationships over a broader array of products.“The Best Buy acquisition enables us to grow even more quickly, in all areas, moving HDIS much closer to our vision of being the leader in direct-to-consumer senior women’s healthcare,” Mr. Grench said.
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